Growing range of services using POS terminals

In earlier posts we already discussed how POS terminals have other applications than just accept credit card payments.

With the end of terminal exclusivity, card processors like Redecard and Cielo are looking for new ways to use their network of POS terminals.

• Redecard now accepts transactions from Multiplus, a company that creates loyalty programs, among them the loyalty program for TAM airlines.
• Cielo is launching a platform that allows stores to use POS terminals for promotions and loyalty programs. The first project to be announced is the development of a loyalty program for Cacua Show, a chocolate chain with stores all over Brazil. Cielo will charge the retailers for every transaction. 

According to Rômulo de Mello Dias, CEO of Cielo, the retailer will have control over all information. For example, when that user last visited your store, how much he spent and what they spent it on. All essential information for any loyalty program.

We more than agree with all of this.

And while it is possible to set-up a computer network to collect all this information, using POS terminals for this has many advantages.

Their low cost and availability are drivers behind the increasing market that uses POS terminals in different ways. 

Proof of that is our growing number of clients that use POS terminals for things like: ticket management, sell credit for cellphones, bill collection for utilities companies, control fleet expenses, manage meal cards, create loyalty programs and promotions,...

More info on the Estado(Portuguese).